It takes a lot of courage to launch a new product, let alone invent a new category. Backed up with a strong story and some very compelling benefits, we were contracted to develop everything around a new beverage paradigm.
A product that bridges the distance between refreshment, flight health and personal wellbeing. The result is 1Above, the world’s first Aerotonic flight beverage, and the only drink specifically designed to help you fly well. 1Above launched with a small footprint in Auckland’s airport, with sales growing steadily at around 10% per month. It’s now fair to say it’s taken off and is now expanding through airports worldwide and has extended into concentrate formula in vending machines.