ATEED Spring into Summer
At the end of 2013, after a rigorous RFP process, Milk were chosen to be the Auckland Tourism, Events and Economic Development’s business to consumer agency. Our main job: to sell Auckland as a destination, nationally and internationally.
We also work for many other parts of the business including Study Auckland, Auckland Convention Bureau and Tourism.
ATEED asked us to develop a strong campaign to capture and highlight Auckland’s incredible Spring season of events, performances and attractions. The campaign was predominantly destined to feature outside of the Auckland Region – creating a draw for domestic tourism especially. The subject matter was diverse, so we responded with three unique campaign concepts – the final direction employing a versatile and cohesive visual language leveraging the spontaneity and informality of a blackboard menu.