Case studies.

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Fonterra: We Are What We Eat
Brand
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Fonterra: We Are What We Eat
Branding
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Only Good Skincare
Packaging
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Milk Holiday Season Gift
Packaging
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Naturally Nood
Brand personality, packaging, comms & social
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The Milkman
Branding
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Good Company
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
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Corian
Branding & campaign.
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CBA Shareholder website
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
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Clear Skies
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
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Food Emporium
Milk developed an umbrella identity for the food offer of Hamiltons new Te Awa retail and entertainment centre.

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La Patisserie
Milk worked with La Patisserie (previously Fonterras' Pastryhouse) to build higher premiums into their range of delicious frozen heat-to-enjoy pastry products. We renamed, rebranded and repacked their core line, into mouth wateringly appropriate cartons - leveraged around the insight that consumers placed high value on the visual promise of authenticity and provenance.
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Air New Zealand Environmental Report
Pre-empting the inevitable focus on emissions and related environmental impacts from the airline industry, Air New Zealand balances the argument in a sensitively handled document that demonstrates their commitment to improving their environmental performance. This project went on to win a best award for corporate communications.
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Corian
Branding & campaign
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Popsicle Tongue Twista
Tip Top came to Milk with an exciting NPD proposition for Popsicle, along with a brief to isolate this product more from the established Popsicle range. Sweet berry on the outside with a shock of bitter apple on this inside, Tongue Twista disrupts the freezer with vibrant colour clash and a sense of something mildly mind-altering. Name, character and packaging by Milk.
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Little Owl
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
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Popsicle
Milk helped Tip Top re-engineer the revered Popsicle band. We contemporized the brandmark, designed web and promotional collaterals, introduced new pack architecture in novelty and multipack formats, and developed names and personalities for new popsicle products including category dominant Supernova, Fruity Kanuti and Milky Mambo.
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Commonwealth Bank of Australia
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
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Chapman Tripp
Milk designed and developed a strong and distinctive visual identity for law firm Chapman Tripp. Informed by a year of strategic discovery, the work included a comprehensive design system, environmental branding, recruitment campaign visuals and an entirely new website.

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NZ Cancer Society
Packaging
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Lion Nathan
Annual Report 07. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
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Lion Nathan
Annual Report 08. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
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New Zealand Natural
We worked closely with Dianne Forman to develop a comprehensive brand identity that sold "New Zealand" by the scoop internationally. New Zealand's most prodigious international franchise yet, Milk worked on every aspect of the brand including product delivery and instore menus.

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Colgate
Colgate Carton race. This powerful national school-based competition conceived by Colgate is now in it's second year after an incredibly successful launch in 2012. Designed to appeal to multiple audiences, we developed the name, brand, positioning, and messaging language, applying it cohesively across a variety of collaterals including DM, POS, and race website.
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Skin & Tonic
Packaging
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Only Good Hand Wash
Brand & Packaging
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Weet-Bix
Packaging
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Only Good
Product design
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Health Basics
Identity, packaging & campaign
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Semi-Permanent
Identity & campaign
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Moreish
Identity & packaging
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Annabel Langbein
Identity & packaging
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ATEED Best of Both Worlds
Event & spatial
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Filthy Rich
Identity, packaging & campaign
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Geyser
Spatial
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Neil Pryde
Editorial
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ATEED Spring Campaign
Campaign
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1Above
Identity & packaging

Case studies.

project-panel-thumbnail

Fonterra: We Are What We Eat
Brand
project-panel-thumbnail

Fonterra: We Are What We Eat
Branding
project-panel-thumbnail

Only Good Skincare
Packaging
project-panel-thumbnail

Milk Holiday Season Gift
Packaging
project-panel-thumbnail

Naturally Nood
Brand personality, packaging, comms & social
project-panel-thumbnail

The Milkman
Branding
project-panel-thumbnail

Good Company
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
project-panel-thumbnail

Corian
Branding & campaign.
project-panel-thumbnail

CBA Shareholder website
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
project-panel-thumbnail

Clear Skies
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
project-panel-thumbnail

Food Emporium
Milk developed an umbrella identity for the food offer of Hamiltons new Te Awa retail and entertainment centre.

project-panel-thumbnail

La Patisserie
Milk worked with La Patisserie (previously Fonterras' Pastryhouse) to build higher premiums into their range of delicious frozen heat-to-enjoy pastry products. We renamed, rebranded and repacked their core line, into mouth wateringly appropriate cartons - leveraged around the insight that consumers placed high value on the visual promise of authenticity and provenance.
project-panel-thumbnail

Air New Zealand Environmental Report
Pre-empting the inevitable focus on emissions and related environmental impacts from the airline industry, Air New Zealand balances the argument in a sensitively handled document that demonstrates their commitment to improving their environmental performance. This project went on to win a best award for corporate communications.
project-panel-thumbnail

Corian
Branding & campaign
project-panel-thumbnail

Popsicle Tongue Twista
Tip Top came to Milk with an exciting NPD proposition for Popsicle, along with a brief to isolate this product more from the established Popsicle range. Sweet berry on the outside with a shock of bitter apple on this inside, Tongue Twista disrupts the freezer with vibrant colour clash and a sense of something mildly mind-altering. Name, character and packaging by Milk.
project-panel-thumbnail

Little Owl
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
project-panel-thumbnail

Popsicle
Milk helped Tip Top re-engineer the revered Popsicle band. We contemporized the brandmark, designed web and promotional collaterals, introduced new pack architecture in novelty and multipack formats, and developed names and personalities for new popsicle products including category dominant Supernova, Fruity Kanuti and Milky Mambo.
project-panel-thumbnail

Commonwealth Bank of Australia
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
project-panel-thumbnail

Chapman Tripp
Milk designed and developed a strong and distinctive visual identity for law firm Chapman Tripp. Informed by a year of strategic discovery, the work included a comprehensive design system, environmental branding, recruitment campaign visuals and an entirely new website.

project-panel-thumbnail

NZ Cancer Society
Packaging
project-panel-thumbnail

Lion Nathan
Annual Report 07. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
project-panel-thumbnail

Lion Nathan
Annual Report 08. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
project-panel-thumbnail

New Zealand Natural
We worked closely with Dianne Forman to develop a comprehensive brand identity that sold "New Zealand" by the scoop internationally. New Zealand's most prodigious international franchise yet, Milk worked on every aspect of the brand including product delivery and instore menus.

project-panel-thumbnail

Colgate
Colgate Carton race. This powerful national school-based competition conceived by Colgate is now in it's second year after an incredibly successful launch in 2012. Designed to appeal to multiple audiences, we developed the name, brand, positioning, and messaging language, applying it cohesively across a variety of collaterals including DM, POS, and race website.
project-panel-thumbnail

Skin & Tonic
Packaging
project-panel-thumbnail

Only Good Hand Wash
Brand & Packaging
project-panel-thumbnail

Weet-Bix
Packaging
project-panel-thumbnail

Only Good
Product design
project-panel-thumbnail

Health Basics
Identity, packaging & campaign
project-panel-thumbnail

Semi-Permanent
Identity & campaign
project-panel-thumbnail

Moreish
Identity & packaging
project-panel-thumbnail

Annabel Langbein
Identity & packaging
project-panel-thumbnail

ATEED Best of Both Worlds
Event & spatial
project-panel-thumbnail

Filthy Rich
Identity, packaging & campaign
project-panel-thumbnail

Geyser
Spatial
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Neil Pryde
Editorial
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ATEED Spring Campaign
Campaign
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1Above
Identity & packaging