Case studies.

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Hanley's

Hanley’s make natural pet food, backed by science and enriched with amino acids, vitamins and minerals. It’s an ethical business founded by Philippa Hanley, a genuine animal lover who also has a background in dairy science and equine nutrition.

With a personal passion for natural foods herself, Phillippa knows that a lot of issues that animals are treated for at the vets can be corrected with diet. Unfortunately, like doctors, vets are often influenced by ‘the big guys’ in pet food – not always the best solution. With this in mind, Hanleys asked us to create a brand that reflected their honest and natural passion for animals and nutrition

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Philippa Hanley has a simple approach when it comes to decision-making within the business. She asks herself: ‘What’s best for the animal?’ We placed this proposition at the very heart of our task and creating a brand built around values and a genuine story about an owner and her love for animals and their wellbeing;

The lightest touch – ingredients as close as they can be to what animals should be eating
Smaller is better – feed them less, feed them best
Know your sources – reliable and trustworthy food sources that reflect integrity
Put each animal first – what's best for the animal
Act with love – celebrate the bond between people and animals

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Our photography showcases animals in their everyday surroundings, doing the things they like to do. We also celebrate ingredients with raw, natural images and showcase the farmers and growers of these natural ingredients, so owners can see the source and feel a connection to place and process.

Our packaging is simple, naïve, one colour and wholesome. And because dogs are a key member of the family, our packaging is designed to make dog food feel good enough for human consumption. A natural choice for man’s best friend

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