Case studies.

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Health Basics

Health basics was an established personal care brand in New Zealand FMCG channels but was struggling to find a place in a cluttered category with look-alike international brands. We saw an opportunity to stand out by highlighting the unique qualities of New Zealand ingredients and renaming the products to include place names that really meant something to Kiwis. We completely reinvented the packaging - including removable front labels (to help the product feel less intrusive at home) and modern reinterpretation of the “soap on a rope”. We worked on every facet of this cohesive brand launch from brand development, pack format, website, media and supporting communications to ensure a cohesive and integrated campaign.

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