The Junction platform was set up to connect and unite RV lovers, but ultimately, to drive industry growth. Milk was engaged by the business to help develop the name, identity and design for the platform.
We liked the name ‘Junction’ for its strong association with travel and it being a place where things connect and unite.
Also drawing from environmental cues is the design, inspired from road signage and wayfinding signs. Very structured in its approach, the modular design system is expressed through big, bold, clear typography, supported with a concise, ‘no-fuss’ tone of voice.