The 2017 international series celebrates the diversity of mushrooms with dishes from around the world.
Mushrooms go with everything, and they’re an important ingredient in all the top international cuisines. So we created a campaign positioning Meadow Mushrooms as a champion of food collaboration.
Speed Plating Event
The name Speed Plating is a play on the familiar speed dating events, in which couples discover and learn about each other over the course of an evening. At Speed Plating however, instead of meeting a person, you discover, learn and converse about mushrooms. What’s your favourite dish? Are you attracted to more than one mushroom? What does your preference say about you?
This pop-up event was a fun and unique way to help people find their new sole mate – white button, swiss brown, portabello…