Case studies.

So Good

So Good
Packaging
Weet-Bix

Weet-Bix
Packaging
Protein Blend

Protein Blend
Packaging
Junction

Junction
Brand identity
Meadows Mushrooms

Meadows Mushrooms
Communication
The Edge

The Edge
Brand identity & Communication
Only Good

Only Good
Packaging
Rose & Stone

Rose & Stone
Brand identity
Rosebank

Rosebank
Brand identity
Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Brand
Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Branding
Only Good Skincare

Only Good Skincare
Packaging
Milk Holiday Season Gift

Milk Holiday Season Gift
Packaging
Naturally Nood

Naturally Nood
Brand personality, packaging, comms & social
The Milkman

The Milkman
Branding
Good Company

Good Company
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Corian

Corian
Branding & campaign.
CBA Shareholder website

CBA Shareholder website
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
Clear Skies

Clear Skies
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Food Emporium

Food Emporium
Milk developed an umbrella identity for the food offer of Hamiltons new Te Awa retail and entertainment centre.

La Patisserie

La Patisserie
Milk worked with La Patisserie (previously Fonterras' Pastryhouse) to build higher premiums into their range of delicious frozen heat-to-enjoy pastry products. We renamed, rebranded and repacked their core line, into mouth wateringly appropriate cartons - leveraged around the insight that consumers placed high value on the visual promise of authenticity and provenance.
Air New Zealand Environmental Report

Air New Zealand Environmental Report
Pre-empting the inevitable focus on emissions and related environmental impacts from the airline industry, Air New Zealand balances the argument in a sensitively handled document that demonstrates their commitment to improving their environmental performance. This project went on to win a best award for corporate communications.
Corian

Corian
Branding & campaign
Popsicle Tongue Twista

Popsicle Tongue Twista
Tip Top came to Milk with an exciting NPD proposition for Popsicle, along with a brief to isolate this product more from the established Popsicle range. Sweet berry on the outside with a shock of bitter apple on this inside, Tongue Twista disrupts the freezer with vibrant colour clash and a sense of something mildly mind-altering. Name, character and packaging by Milk.
Little Owl

Little Owl
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Popsicle

Popsicle
Milk helped Tip Top re-engineer the revered Popsicle band. We contemporized the brandmark, designed web and promotional collaterals, introduced new pack architecture in novelty and multipack formats, and developed names and personalities for new popsicle products including category dominant Supernova, Fruity Kanuti and Milky Mambo.
Commonwealth Bank of Australia

Commonwealth Bank of Australia
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
Chapman Tripp

Chapman Tripp
Milk designed and developed a strong and distinctive visual identity for law firm Chapman Tripp. Informed by a year of strategic discovery, the work included a comprehensive design system, environmental branding, recruitment campaign visuals and an entirely new website.

NZ Cancer Society

NZ Cancer Society
Packaging
Lion Nathan

Lion Nathan
Annual Report 07. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
Lion Nathan

Lion Nathan
Annual Report 08. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
New Zealand Natural

New Zealand Natural
We worked closely with Dianne Forman to develop a comprehensive brand identity that sold "New Zealand" by the scoop internationally. New Zealand's most prodigious international franchise yet, Milk worked on every aspect of the brand including product delivery and instore menus.

Colgate

Colgate
Colgate Carton race. This powerful national school-based competition conceived by Colgate is now in it's second year after an incredibly successful launch in 2012. Designed to appeal to multiple audiences, we developed the name, brand, positioning, and messaging language, applying it cohesively across a variety of collaterals including DM, POS, and race website.
Skin & Tonic

Skin & Tonic
Packaging
Health Basics

Health Basics
Identity, packaging & campaign
Semi-Permanent

Semi-Permanent
Identity & campaign
Moreish

Moreish
Identity & packaging
Annabel Langbein

Annabel Langbein
Identity & packaging
ATEED Best of Both Worlds

ATEED Best of Both Worlds
Event & spatial
Filthy Rich

Filthy Rich
Identity, packaging & campaign
Geyser

Geyser
Spatial
1Above

1Above
Identity & packaging
  • Brand
  • Strategy
  • Design
  • Packaging
  • Communication

Ambitious plans?
We’d love to chat

Let's work together.
Ben Reid
ben@milk.co.nz
Call 021 558 062

Find us.
Generator
Level 1, 28 Customs St East
Britomart
Auckland, New Zealand, 1010

Exciting new talent?
We‘re always looking
Sarah Melrose
sarah@milk.co.nz

nood-1nood-1

Naturally Nood

Sanitarium created a new breakfast muesli, and they needed us to design packaging for it that felt naturally wholesome and tasty. This new muesli was for people who like things au natural, combining familiar ingredients in interesting combinations. Recognising that we could break the category mould by approaching this challenge with humour and fun, the product was aptly named ‘Naturally Nood’ as its honest-to-goodness left absolutely nothing to the imagination. Our cheeky approach was backed up by packaging that highlighted just how tasty and healthy the muesli really is. We used bold graphics to emphasise the familiar ingredients being used in interesting combinations to provide the great mix of taste and natural goodness that shoppers of the brand expect.

 

nood-2nood-2
Website Images_NaturallyNood_2362x1575px V23Website Images_NaturallyNood_2362x1575px V23
Website Images_NaturallyNood_2362x1575px V22Website Images_NaturallyNood_2362x1575px V22
Website Images_NaturallyNood_2362x1575px V2Website Images_NaturallyNood_2362x1575px V2

Case studies.

So Good

So Good
Packaging
Weet-Bix

Weet-Bix
Packaging
Protein Blend

Protein Blend
Packaging
Junction

Junction
Brand identity
Meadows Mushrooms

Meadows Mushrooms
Communication
The Edge

The Edge
Brand identity & Communication
Only Good

Only Good
Packaging
Rose & Stone

Rose & Stone
Brand identity
Rosebank

Rosebank
Brand identity
Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Brand
Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Branding
Only Good Skincare

Only Good Skincare
Packaging
Milk Holiday Season Gift

Milk Holiday Season Gift
Packaging
Naturally Nood

Naturally Nood
Brand personality, packaging, comms & social
The Milkman

The Milkman
Branding
Good Company

Good Company
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Corian

Corian
Branding & campaign.
CBA Shareholder website

CBA Shareholder website
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
Clear Skies

Clear Skies
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Food Emporium

Food Emporium
Milk developed an umbrella identity for the food offer of Hamiltons new Te Awa retail and entertainment centre.

La Patisserie

La Patisserie
Milk worked with La Patisserie (previously Fonterras' Pastryhouse) to build higher premiums into their range of delicious frozen heat-to-enjoy pastry products. We renamed, rebranded and repacked their core line, into mouth wateringly appropriate cartons - leveraged around the insight that consumers placed high value on the visual promise of authenticity and provenance.
Air New Zealand Environmental Report

Air New Zealand Environmental Report
Pre-empting the inevitable focus on emissions and related environmental impacts from the airline industry, Air New Zealand balances the argument in a sensitively handled document that demonstrates their commitment to improving their environmental performance. This project went on to win a best award for corporate communications.
Corian

Corian
Branding & campaign
Popsicle Tongue Twista

Popsicle Tongue Twista
Tip Top came to Milk with an exciting NPD proposition for Popsicle, along with a brief to isolate this product more from the established Popsicle range. Sweet berry on the outside with a shock of bitter apple on this inside, Tongue Twista disrupts the freezer with vibrant colour clash and a sense of something mildly mind-altering. Name, character and packaging by Milk.
Little Owl

Little Owl
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Popsicle

Popsicle
Milk helped Tip Top re-engineer the revered Popsicle band. We contemporized the brandmark, designed web and promotional collaterals, introduced new pack architecture in novelty and multipack formats, and developed names and personalities for new popsicle products including category dominant Supernova, Fruity Kanuti and Milky Mambo.
Commonwealth Bank of Australia

Commonwealth Bank of Australia
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
Chapman Tripp

Chapman Tripp
Milk designed and developed a strong and distinctive visual identity for law firm Chapman Tripp. Informed by a year of strategic discovery, the work included a comprehensive design system, environmental branding, recruitment campaign visuals and an entirely new website.

NZ Cancer Society

NZ Cancer Society
Packaging
Lion Nathan

Lion Nathan
Annual Report 07. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
Lion Nathan

Lion Nathan
Annual Report 08. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
New Zealand Natural

New Zealand Natural
We worked closely with Dianne Forman to develop a comprehensive brand identity that sold "New Zealand" by the scoop internationally. New Zealand's most prodigious international franchise yet, Milk worked on every aspect of the brand including product delivery and instore menus.

Colgate

Colgate
Colgate Carton race. This powerful national school-based competition conceived by Colgate is now in it's second year after an incredibly successful launch in 2012. Designed to appeal to multiple audiences, we developed the name, brand, positioning, and messaging language, applying it cohesively across a variety of collaterals including DM, POS, and race website.
Skin & Tonic

Skin & Tonic
Packaging
Health Basics

Health Basics
Identity, packaging & campaign
Semi-Permanent

Semi-Permanent
Identity & campaign
Moreish

Moreish
Identity & packaging
Annabel Langbein

Annabel Langbein
Identity & packaging
ATEED Best of Both Worlds

ATEED Best of Both Worlds
Event & spatial
Filthy Rich

Filthy Rich
Identity, packaging & campaign
Geyser

Geyser
Spatial
1Above

1Above
Identity & packaging