Case studies.
Fonterra: We Are What We Eat
Brand
Fonterra: We Are What We Eat
Branding
Only Good Skincare
Packaging
Milk Holiday Season Gift
Packaging
Naturally Nood
Brand personality, packaging, comms & social
The Milkman
Branding
Good Company
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Corian
Branding & campaign.
CBA Shareholder website
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
Clear Skies
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Food Emporium
Milk developed an umbrella identity for the food offer of Hamiltons new Te Awa retail and entertainment centre.
La Patisserie
Milk worked with La Patisserie (previously Fonterras' Pastryhouse) to build higher premiums into their range of delicious frozen heat-to-enjoy pastry products. We renamed, rebranded and repacked their core line, into mouth wateringly appropriate cartons - leveraged around the insight that consumers placed high value on the visual promise of authenticity and provenance.
Air New Zealand Environmental Report
Pre-empting the inevitable focus on emissions and related environmental impacts from the airline industry, Air New Zealand balances the argument in a sensitively handled document that demonstrates their commitment to improving their environmental performance. This project went on to win a best award for corporate communications.
Corian
Branding & campaign
Popsicle Tongue Twista
Tip Top came to Milk with an exciting NPD proposition for Popsicle, along with a brief to isolate this product more from the established Popsicle range. Sweet berry on the outside with a shock of bitter apple on this inside, Tongue Twista disrupts the freezer with vibrant colour clash and a sense of something mildly mind-altering. Name, character and packaging by Milk.
Little Owl
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).
Popsicle
Milk helped Tip Top re-engineer the revered Popsicle band. We contemporized the brandmark, designed web and promotional collaterals, introduced new pack architecture in novelty and multipack formats, and developed names and personalities for new popsicle products including category dominant Supernova, Fruity Kanuti and Milky Mambo.
Commonwealth Bank of Australia
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.
Chapman Tripp
Milk designed and developed a strong and distinctive visual identity for law firm Chapman Tripp. Informed by a year of strategic discovery, the work included a comprehensive design system, environmental branding, recruitment campaign visuals and an entirely new website.
NZ Cancer Society
Packaging
Lion Nathan
Annual Report 07. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
Lion Nathan
Annual Report 08. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.
New Zealand Natural
We worked closely with Dianne Forman to develop a comprehensive brand identity that sold "New Zealand" by the scoop internationally. New Zealand's most prodigious international franchise yet, Milk worked on every aspect of the brand including product delivery and instore menus.
Colgate
Colgate Carton race. This powerful national school-based competition conceived by Colgate is now in it's second year after an incredibly successful launch in 2012. Designed to appeal to multiple audiences, we developed the name, brand, positioning, and messaging language, applying it cohesively across a variety of collaterals including DM, POS, and race website.
Skin & Tonic
Packaging
Only Good Hand Wash
Brand & Packaging
Weet-Bix
Packaging
Only Good
Product design
Health Basics
Identity, packaging & campaign
Semi-Permanent
Identity & campaign
Moreish
Identity & packaging
Annabel Langbein
Identity & packaging
ATEED Best of Both Worlds
Event & spatial
Filthy Rich
Identity, packaging & campaign
Geyser
Spatial
Neil Pryde
Editorial
ATEED Spring Campaign
Campaign
1Above
Identity & packaging
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