Only Good Skincare
Following the successful launch of Only Good body washes we were asked by API to design an accessible yet distinctive range of skincare, available in supermarkets throughout New Zealand. The whole premise of the Only Good brand is built on delivering a high-end department store aesthetic, with a clear conscience and affordable price point. This new range therefore needed to be highly desirable – something consumers would be happy to have on display in their bathroom or bedroom – and something they felt good about buying.
To achieve this we used sophisticated typography, copper foil and soft pastels to create a natural looking, high-end aesthetic, combined with strong on-pack messaging to signal authentic eco-credentials: 100% natural, palm oil free and cruelty free. This aligns directly with shoppers’ desire to make choices that feel closer to nature and better their world, but look beautiful.