Case studies.

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When Jono Clarke (ex chef and café owner of The Luscious Food Store) and Carlos Cumberbatch (ex Maitre’d of Farina) decided to set up a café together on Rosebank Road, Avondale, they had a vision for the café but needed help bringing it to life.

Both being proud “westies”, they saw a huge opportunity to provide a place where fellow West Aucklanders could enjoy the Ponsonby café experience, but on their own doorstep – something the area was crying out for. 

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The name ‘Rosebank’ was inspired by the iconic nature of Rosebank Road – a 3 kilometre stretch of well-utilised road servicing over 840 industrial businesses. The location also played an inherent role in the design, from the ‘dot’ in the wordmark which acts as the pinpoint, to the typographical textures used across collateral.

The landscape also become an integral part of the design system. The natural, green surrounds of West Auckland is very close to the heart of its locals. We created a brand that reflected the landscape and environment, and a space where people felt calm, relaxed and at-one with nature.

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