So Good desserts address increasing demand for tasty dairy alternatives and the positive response to existing almond and coconut products. The opportunity for Sanitarium's So Good range was to expand the equity that this brand has into the frozen dessert range, offering consumers new taste options.
The design places the product clearly in the ice cream category, with strong emphasis on the core ingredient for easy recognition and overhead shot of scoops. We have taken a flavour led approach which heroes the core ingredient. The design is confident which is articulated through a simple approach – clean, refined and uncluttered for increased visibility and distinction. Modern, refined design provides ample space for important messaging.