

UFL
UFL have been innovative leaders in the furniture market for over 30 years. They challenged us to re-fresh their brand and enhance the characteristics of quality, modernity and playfulness. We wanted to make UFL stand out, whilst retaining the values that have made them #1 for so long.


Colour selection came from the diverse colours available within the furniture range - surprising colourways and interesting combinations. We coupled this with fresh typography, shape and photography to ensure that the UFL brand now accurately represents the company and its culture.










Case studies.
Say hello
Let's work together
Ben Reid
ben@milk.co.nz
Call 021 558 062
Find us
68 France Street South
Eden Terrace
Auckland
New Zealand 1010
Exciting new talent?
We‘re always looking
Sarah Melrose
sarah@milk.co.nz