Case studies.

Tui – Essentials & Organics

Tui – Essentials & Organics
Packaging Design

Tui – Pro Range

Tui – Pro Range
Packaging Design

Killinchy Gold
Packaging Design

Hyoumankind
Brand identity

Health Basics – Scrub

Health Basics – Scrub
Packaging Design

Health Basics – Soak

Health Basics – Soak
Packaging Design

Every Educaid
Brand identity

UFL
Brand identity

Context
Brand identity

Up & Go
Packaging Design

Only Good – Body Bar

Only Good – Body Bar
Packaging design

Framingham
Packaging Design

F-Series
Packaging design

Weet-Bix
Packaging

Hanley’s
Brand identity & packaging

Junction
Brand identity

Meadows Mushrooms

Meadows Mushrooms
Communication

Only Good
Packaging

Rose & Stone
Brand identity

Rosebank
Brand identity

Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Brand

Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Branding

Only Good Skincare

Only Good Skincare
Packaging

Milk Holiday Season Gift

Milk Holiday Season Gift
Packaging

Good Company

Good Company
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).

Corian

Corian
Branding & campaign.

CBA Shareholder website

CBA Shareholder website
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.

Clear Skies

Clear Skies
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).

Food Emporium

Food Emporium
Milk developed an umbrella identity for the food offer of Hamiltons new Te Awa retail and entertainment centre.

La Patisserie

La Patisserie
Milk worked with La Patisserie (previously Fonterras' Pastryhouse) to build higher premiums into their range of delicious frozen heat-to-enjoy pastry products. We renamed, rebranded and repacked their core line, into mouth wateringly appropriate cartons - leveraged around the insight that consumers placed high value on the visual promise of authenticity and provenance.

Air New Zealand Environmental Report

Air New Zealand Environmental Report
Pre-empting the inevitable focus on emissions and related environmental impacts from the airline industry, Air New Zealand balances the argument in a sensitively handled document that demonstrates their commitment to improving their environmental performance. This project went on to win a best award for corporate communications.

Corian
Branding & campaign

Popsicle Tongue Twista

Popsicle Tongue Twista
Tip Top came to Milk with an exciting NPD proposition for Popsicle, along with a brief to isolate this product more from the established Popsicle range. Sweet berry on the outside with a shock of bitter apple on this inside, Tongue Twista disrupts the freezer with vibrant colour clash and a sense of something mildly mind-altering. Name, character and packaging by Milk.

Little Owl
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).

Popsicle
Milk helped Tip Top re-engineer the revered Popsicle band. We contemporized the brandmark, designed web and promotional collaterals, introduced new pack architecture in novelty and multipack formats, and developed names and personalities for new popsicle products including category dominant Supernova, Fruity Kanuti and Milky Mambo.

Commonwealth Bank of Australia

Commonwealth Bank of Australia
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.

Chapman Tripp
Milk designed and developed a strong and distinctive visual identity for law firm Chapman Tripp. Informed by a year of strategic discovery, the work included a comprehensive design system, environmental branding, recruitment campaign visuals and an entirely new website.

NZ Cancer Society

NZ Cancer Society
Packaging

Lion Nathan
Annual Report 07. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.

Lion Nathan
Annual Report 08. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.

New Zealand Natural

New Zealand Natural
We worked closely with Dianne Forman to develop a comprehensive brand identity that sold "New Zealand" by the scoop internationally. New Zealand's most prodigious international franchise yet, Milk worked on every aspect of the brand including product delivery and instore menus.

Colgate
Colgate Carton race. This powerful national school-based competition conceived by Colgate is now in it's second year after an incredibly successful launch in 2012. Designed to appeal to multiple audiences, we developed the name, brand, positioning, and messaging language, applying it cohesively across a variety of collaterals including DM, POS, and race website.

Skin & Tonic
Packaging

Health Basics

Health Basics
Identity, packaging & campaign

Moreish

Moreish
Identity & packaging

ATEED Best of Both Worlds

ATEED Best of Both Worlds
Event & spatial

Geyser

Geyser
Spatial

1Above

1Above
Identity & packaging

Brand
Strategy
Design
Packaging
Communication

Ambitious plans?
We’d love to chat

Let's work together.
Ben Reid
ben@milk.co.nz
Call 021 558 062

Find us.
68 France Street South
Eden Terrace
Auckland
New Zealand 1010

Exciting new talent?
We‘re always looking
Sarah Melrose
sarah@milk.co.nz

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Website Images_The Edge_2362x1575px

UFL

UFL have been innovative leaders in the furniture market for over 30 years. They challenged us to re-fresh their brand and enhance the characteristics of quality, modernity and playfulness. We wanted to make UFL stand out, whilst retaining the values that have made them #1 for so long.

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Website Images_The Edge_2362x1575px2

Colour selection came from the diverse colours available within the furniture range - surprising colourways and interesting combinations. We coupled this with fresh typography, shape and photography to ensure that the UFL brand now accurately represents the company and its culture.

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Website Images_The Edge_2362x1575px3

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Website Images_The Edge_2362x1575px4

Website Images_The Edge_2362x1575px5

Website Images_The Edge_2362x1575px5

Website Images_The Edge_2362x1575px6

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Website Images_The Edge_2362x1575px7

Case studies.

Tui – Essentials & Organics

Tui – Essentials & Organics
Packaging Design

Tui – Pro Range

Tui – Pro Range
Packaging Design

Killinchy Gold
Packaging Design

Hyoumankind
Brand identity

Health Basics – Scrub

Health Basics – Scrub
Packaging Design

Health Basics – Soak

Health Basics – Soak
Packaging Design

Every Educaid
Brand identity

UFL
Brand identity

Context
Brand identity

Up & Go
Packaging Design

Only Good – Body Bar

Only Good – Body Bar
Packaging design

Framingham
Packaging Design

F-Series
Packaging design

Weet-Bix
Packaging

Hanley’s
Brand identity & packaging

Junction
Brand identity

Meadows Mushrooms

Meadows Mushrooms
Communication

Only Good
Packaging

Rose & Stone
Brand identity

Rosebank
Brand identity

Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Brand

Fonterra: We Are What We Eat

Fonterra: We Are What We Eat
Branding

Only Good Skincare

Only Good Skincare
Packaging

Milk Holiday Season Gift

Milk Holiday Season Gift
Packaging

Good Company

Good Company
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).

Corian

Corian
Branding & campaign.

CBA Shareholder website

CBA Shareholder website
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.

Clear Skies

Clear Skies
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).

Food Emporium

Food Emporium
Milk developed an umbrella identity for the food offer of Hamiltons new Te Awa retail and entertainment centre.

La Patisserie

La Patisserie
Milk worked with La Patisserie (previously Fonterras' Pastryhouse) to build higher premiums into their range of delicious frozen heat-to-enjoy pastry products. We renamed, rebranded and repacked their core line, into mouth wateringly appropriate cartons - leveraged around the insight that consumers placed high value on the visual promise of authenticity and provenance.

Air New Zealand Environmental Report

Air New Zealand Environmental Report
Pre-empting the inevitable focus on emissions and related environmental impacts from the airline industry, Air New Zealand balances the argument in a sensitively handled document that demonstrates their commitment to improving their environmental performance. This project went on to win a best award for corporate communications.

Corian
Branding & campaign

Popsicle Tongue Twista

Popsicle Tongue Twista
Tip Top came to Milk with an exciting NPD proposition for Popsicle, along with a brief to isolate this product more from the established Popsicle range. Sweet berry on the outside with a shock of bitter apple on this inside, Tongue Twista disrupts the freezer with vibrant colour clash and a sense of something mildly mind-altering. Name, character and packaging by Milk.

Little Owl
We have worked with Yealands, New Zealands largest independently owned producer of sustainable wines to develop label ranges for their international customers. Some concepts make it, others don't (including a few of our favourites - such as this).

Popsicle
Milk helped Tip Top re-engineer the revered Popsicle band. We contemporized the brandmark, designed web and promotional collaterals, introduced new pack architecture in novelty and multipack formats, and developed names and personalities for new popsicle products including category dominant Supernova, Fruity Kanuti and Milky Mambo.

Commonwealth Bank of Australia

Commonwealth Bank of Australia
Australasia's largest Bank trusts us to help them communicate their performance story to investors. We've been working with the wonderful team at CBA in Australia for around 7 years now on annual and interim reviews, along with a dedicated results microsite which we produce on their behalf.

Chapman Tripp
Milk designed and developed a strong and distinctive visual identity for law firm Chapman Tripp. Informed by a year of strategic discovery, the work included a comprehensive design system, environmental branding, recruitment campaign visuals and an entirely new website.

NZ Cancer Society

NZ Cancer Society
Packaging

Lion Nathan
Annual Report 07. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.

Lion Nathan
Annual Report 08. For more than a decade, we've helped Lion Nathan champion their cause of "sociability" at a corporate level and in an inverse kind of way, we developed a brand personality and identity that celebrated a strong culture and put significant distance between Lion Nathan and it's peers. Our work with their investor relations material has been recognised at an international level, twice being awarded best International Annual Report at the ARA Awards in New York.

New Zealand Natural

New Zealand Natural
We worked closely with Dianne Forman to develop a comprehensive brand identity that sold "New Zealand" by the scoop internationally. New Zealand's most prodigious international franchise yet, Milk worked on every aspect of the brand including product delivery and instore menus.

Colgate
Colgate Carton race. This powerful national school-based competition conceived by Colgate is now in it's second year after an incredibly successful launch in 2012. Designed to appeal to multiple audiences, we developed the name, brand, positioning, and messaging language, applying it cohesively across a variety of collaterals including DM, POS, and race website.

Skin & Tonic
Packaging

Health Basics

Health Basics
Identity, packaging & campaign

Moreish

Moreish
Identity & packaging

ATEED Best of Both Worlds

ATEED Best of Both Worlds
Event & spatial

Geyser

Geyser
Spatial

1Above

1Above
Identity & packaging

Say hello

Let's work together
Ben Reid
ben@milk.co.nz
Call 021 558 062

Find us
68 France Street South
Eden Terrace
Auckland
New Zealand 1010

Exciting new talent?
We‘re always looking
Sarah Melrose
sarah@milk.co.nz