UFL have been innovative leaders in the furniture market for over 30 years. They challenged us to re-fresh their brand and enhance the characteristics of quality, modernity and playfulness. We wanted to make UFL stand out, whilst retaining the values that have made them #1 for so long.
Colour selection came from the diverse colours available within the furniture range - surprising colourways and interesting combinations. We coupled this with fresh typography, shape and photography to ensure that the UFL brand now accurately represents the company and its culture.