To capture a high growth segment for our client, Asahi, we needed to create a brand that would set this lighter, more natural RTD apart in a cluttered category.

So we sought a unifying thread that connected lightness, brightness, and the idea of bringing people together. We found it amongst the birds.

Flock is inspired by the gathering of birds. The levity and freedom of flight. The chirp and chatter of social connection. Because like birds of a feather, we flock together. This is for the chatterers, the natterers, the high flyers, makers, the creators, the beamers and the dreamers. Creating a place for us all, to shake our tail feathers and fly with our own kind. Local, colloquial, and positively vocal.