Hanleys make natural dog food, backed by science and enriched with amino acids, vitamins and minerals. It’s an ethical business founded by Philippa Hanley, a genuine animal lover who also has a background in dairy science and equine nutrition.

With a personal passion for natural foods herself, Phillippa knows that a lot of issues that animals are treated for at the vets can be corrected with diet. Unfortunately, like doctors, vets are often influenced by ‘the big guys’ in pet food – not always the best solution.

With this in mind, Hanleys asked us to create a brand that reflected their honest and natural passion for animals and nutrition.

Hanleys have a simple approach for decision-making within the business. They ask themselves: ‘What’s best for the animal?’

We extended this approach to our task, creating a proposition of ‘Doing the absolute best for your animal’ – through diet, owners can see a visible difference in the appearance, energy and performance of their animals, sometimes within days.