Context Architects. Changing perspectives, elevating stories.

Context are New Zealand’s third largest architectural firm, a 60 plus team with offices in Auckland and Christchurch. The opportunity here was to capture the spirit and vision of the practice in a way that felt new and said something different in a crowded architectural space.

Our brief was to elevate the story, and reflect their purpose and desire to lift people’s lives by creating meaningful, enduring places and spaces. Doing this in a way that matched their ‘design for all’ philosophy, less high-brow architecture, more thought leadership and the ‘for people for better’ spaces. We recognised that this was realised by the practice through the diversity of its multi-disciplinary team, with the expertise to relook at problems in different ways. This became key in our work, where we set about creating a new perspective for the brand.

The resulting identity is anything but static, full of life and energy, charged with ambition, sharing stories in an inclusive, intelligent and people-centric way. This new dynamism positions the firm as a thought leader, celebrating people and the stories, spaces, journeys and outcomes the firm helps to create. Literally, a new context.