Hyoumankind. Designed with your best sleep in mind.
Hyoumankind combine science and design in their supportive pillows, to create the ideal conditions for a full night’s sleep. Our challenge was to tell their story in a way that resonated with consumers in a deeper and more meaningful way, capturing both the physical and emotional benefits of sleep that are multi-dimensional and far reaching. A purpose ‘to make lives better in a physical, emotional and spiritual way’, began the shift to create a more sensory based approach, as we moved towards more of an emotional brand, where it’s seen to move and change with you. A series of geometric shapes echo both the physical connection of the body with the pillows, as well as softer more dreamlike qualities that evoke enriching sleep.
Designing all aspects of the brand from visual to textural in a sensorial way, while design of their product architecture helped personalise different pillow types to individual needs.
