Pop’Set is tangible reminder of the versatility of coloured paper and how it can be more impactful when compared to standard white paper. Our job was to showcase and promote Pop’Set’s dynamic range through an impactful sampler, to inspire the imagination of designers.

Knowing paper manufacturers tend to be restricted in their promotional reach, our concept needed to let the paper do the talking, its full range, in all its colourful glory. To understand the connection we wanted to create with designers, we designed with ourselves in mind. We were the audience too!