Services

Milk is a strategic brand agency - researchers, strategists, designers, writers, illustrators, typographers and producers. We get beneath the skin of a business, find the true story, and express it everywhere it needs to go.

The process comes from 21 years hard at it: we find the truth, give it form and take it to the world with consistency. That’s the thinking behind everything we do - whether it’s the whole journey or one piece of it. We unpack what’s needed and start there.

What follows is our full process - not where you’re required to start.

Stage 1

Find the truth

Every brand has a truth worth telling. We dig until we find it.

Research & Immersion

We start by listening - to your people, your customers, your category.

  • Stakeholder and customer interviews
  • Research synthesis and insight mining
  • Category, competitor and cultural audits
  • Brand and distinctive asset audits
  • Discovery workshops
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Brand Strategy

We dig into the internal culture and structure of the business - and define the core it runs on.

  • Purpose
  • Vision
  • Mission
  • Values
  • Brand pillars
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Stage 2

Give it form

A truth is only useful once people can see it. We give brands a form that’s felt at first glance and remembered long after.

Creative Strategy

Where the truth becomes a brand the world can see - positioned, characterised and expressed.

  • Brand idea and positioning
  • Brand architecture and naming
  • Brand character and personality
  • Tone of voice
  • Messaging and content pillars
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Identity Systems

Distinctive assets that make you recognisable at a glance - and hard to copy.

  • Logo and brand marks
  • Visual identity systems
  • Distinctive brand assets
  • Motion and digital identity
  • Brand guidelines and toolkits
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Packaging

The shelf is the toughest room your brand will ever work. We design packs that win it.

  • Packaging strategy and range architecture
  • Packaging design
  • Variant and portfolio systems
  • Structural and format direction
  • Production artwork and print management
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Stage 3

Keep it consistent

Brands aren’t built at launch - they compound. We keep yours showing up the same way, everywhere it goes.

Websites

Your hardest-working brand expression - strategy-led and built to perform.

  • Website strategy and architecture
  • UX and design
  • Website copywriting
  • Build and launch
  • Product and campaign pages
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Social Strategies

A rhythm your brand can keep - and your team can run.

  • Social and channel strategy
  • Content pillars and rhythms
  • Content creation and templates
  • Social toolkits for in-house teams
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Campaigns

Big ideas that carry your brand’s emotion into the world.

  • Campaign strategy and creative
  • Key visuals
  • Film, video and photography
  • Retail and shopper activation
  • Launch campaigns
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Communications

The same brand, in words, everywhere it speaks.

  • Communications planning
  • Copywriting
  • Brand storytelling and content
  • EDMs and email programmes
  • Internal brand engagement
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Not sure where to start?

That’s often the best place to start. Talk to us.