UFL were once innovative leaders in the furniture market, but over the years more businesses were copying their success and everyone was starting to look and sound the same.

UFL challenged us to re-fresh their brand, enhancing the characteristics of quality, modernity and playfulness.

We wanted to make UFL stand apart from the crowd, whilst retaining the values that had made them #1 in the first place.

We introduced a contemporary palette of six colours that plays with interesting colour combinations, coupling this with fresh typography, shape and photography to ensure that the UFL brand now accurately represents the company and its culture.

Colour selection came from the diverse colours available within the furniture range - surprising colourways and interesting combinations.