UP&GO wanted to introduce a new product aimed at the adult market. A healthier, premium liquid breakfast made with real ingredients that talked to the anti-sugar trends – something that had never really existed before.

Our brief was to design this new brand, positioning it as a healthy breakfast option without denigrating the core UP&GO range.

We treated the new drink like a premium smoothie – a natural liquid breakfast.

We called the new product UP& GO Blends – an honest name that reflected the sophisticated new flavour combinations such as Banana & Cinnamon and Cocoa & Almond.