Set your truth free
We find the truth within a business, then build everything around it, from branding to packaging to campaign.
For Blunt, the rebrand delivered 103% growth, and they'd beaten their revenue target by a third. And in Australia, brand awareness doubled
Read more about Blunt
Blunt rebrand, packaging & merchandising system
It happens over time. A new service, a new product. A new range added under a tight deadline. A sub-brand from an acquisition that never aligned. A team that became disconnected from its customers. A pack refresh done in isolation, a website rewritten by someone who has left or a campaign became the brand by default.
Every call sensible on its own.
But over time disjointed and disconnected, often able to tell a product story, but not an emotional one.
The truth within a business has often been lost.
Honeysticks rebrand & packaging
The Honeysticks rebrand has seen wholesale sales increase 234% and more than 200 new stockists
Read more about Honeysticks
We go and find what's true, then rebuild everything around it until it speaks functional and emotionally. Telling a story so true only that business can own it.
(Logos of our clients)
We find the truth.
In 2017 we rebrand Terra Cat, building a robust design system and internal brand platform. That work continues today, working internally on their culture brand.
Read more about Terra Cat
Terra Cat rebrand
We use the discipline of branding all the way through - building complete cohesion across everything we do.
The people who find the truth build the brand; the people who build the brand take it to shelf and to market. Research and portfolio architecture through to concept, artwork, print management and the press pass - regulatory lay-downs and drawdowns included.
Twenty years, hundreds of brands, both sides of the Tasman.
Brand as the discipline - all the way through.
Everything's been optimised - the aisle, the feed, the search results - into an endless drift of competent sameness. AI is speeding that up.
The facts about your business are easy now. Anyone can produce them, so they're worth less every day. What can't be produced is what's actually true in a business: the thing your best people say in one sentence, the reason customers stay that never made it into a brief.
That has to be found. So we sit with the people who built the business, the customers who came back and the ones who left, the team on the floor. We listen for the language that's alive. Then we give it form.
Brands built that way are hard to copy, because the material came from inside the business. That's the part worth fighting for.
Why the truth matters so much.
My Way Up rebrand & packaging
My Way Up started as a direct-to-consumer brand, and today they've grown into retail too, doing six figures and growing
Read more about My Way Up
They're unique. They can't be copied, because they're a reflection of a good business - not the output of a prompt. They pull people in, build genuine meaning, and give real life something real to recognise.
Brands built from truth are defensible.
Weet-Bix Rebrand & Packaging
Two markets, one system - and every new format, flavour and functional range now has a logical place within the portfolio, bringing total cohesion.
Read more about Weet-Bix
We do this through our process that’s designed to unpack potential and opportunity. One that rediscovers the good in businesses, that builds a new way of thinking through strategy and translates it into intelligent and robust identity systems, packaging and communications.