Every Educaid. Making play child’s work.

Every Educaid source and sell educational resources and toys to enhance children’s learning through play. They passionately believe in hands on education, where play and finding enjoyment in exercises is key to switching children on to learning to give them the best start. The challenge was to open up new markets by capturing the joy of hands-on learning in a full-of-fun, stand-out way. Centred around the thought of ‘play is child’s work’ we powered up the wonder of the play to learn philosophy. Adjusting all the elements in the brand’s playbook, starting by bringing the upper and lower Ee’s of the name to the fore, a way to abbreviate and accentuate fun learning. We then amplified the nature of hands on play by dialling up fun shapes, injecting vivid colour, playful language and tactile natural forms that capture the ingredients that make play child’s work and make for full of life, vibrant story that catch the imagination.