UFL exclusively distribute some of the world’s most well renowned pieces of furniture, specialising in commercial office, retail and hospitality. Known for their high design aesthetic, with an ability to tailor their design know how to individual needs, the challenge was for their identity and story to match up to the nature of their business. We were inspired by the design-led, experimental and textural world of modern furniture and interiors, attracted to its ever-changing colour, texture, and style, seeing an opportunity to inject a new fashion sense into the brand. We changed it up, reconfiguring colour and form to surprise and elevate the offer. Offsetting the formality of name with a new modernity and playfulness, where UFL now stands out with colour and creativity, projecting themselves in a fun, fresh, unconventional way.
